Analytics become increasingly important as your company begins to grow.

It is the eas­i­est way to gath­er data around your tar­get demo­graph­ic — even giv­ing you the abil­i­ty to see your demo­graph­ics may not be what they once were. The most well-known ana­lyt­ics reports come from Google and show a large array of data which may seem over­whelm­ing on your first run through. Ages, browsers, loca­tions, all this infor­ma­tion about your website’s vis­i­tors can be gath­ered and stored.

A basic Word­Press ana­lyt­ics wid­get will be avail­able free of charge on your web­site with Empire Insight. It looks like this:

Empire Insight - Basic And Advanced Analytics _Marketing and Web Design _ Rochester New YorkWith­in this plug­in you are able to see vis­i­tor infor­ma­tion fur­ther by click­ing on “View All”.

Empire Insight - Basic And Advanced Analytics _Marketing and Web Design _ Rochester New York

From this pan­el you can see that the views for the day came direct­ly from Face­book and that the Home­page is the most pop­u­lar, with strat­e­gy room com­ing in sec­ond place. Inter­est­ing, but this is not enough data for many com­pa­nies.

Empire Insight - Google Dashboard Analytics _Marketing and Web Design _ Rochester New York

Our advanced ana­lyt­ics pack­age comes with its own Google Ana­lyt­ics dash­board, which you can com­pare eas­i­ly with the free ver­sion. This pan­el allows you to view many more details at a glance includ­ing bounce rate, ses­sions vs users vs page views, and a range of dates and oth­er data dri­ven specifics.

Empire Insight - Google Dashboard Analytics _Marketing and Web Design _ Rochester New YorkEmpire Insight - Google Dashboard Analytics _Marketing and Web Design _ Rochester New York

Google Ana­lyt­ics allows you to watch traf­fic in Real-Time.

Empire Insight - Google Dashboard Analytics _Marketing and Web Design _ Rochester New York

You can also view vis­its by loca­tion, which is extreme­ly use­ful for nail­ing that tar­get demo­graph­ic. Note that here we can view by coun­try, but in the full Google Ana­lyt­ics expe­ri­ence (anoth­er blog post) we can go even deep­er.

Empire Insight - Google Dashboard - by Location Analytics _Marketing and Web Design _ Rochester New York

Hav­ing the abil­i­ty to see what your vis­i­tors are run­ning for browsers and oper­at­ing sys­tems is also very impor­tant as it can allow you to ‘assume’ many more details and pre­pare for future pro­duct launch­es.

Empire Insight - Google Dashboard - by technology Analytics _Marketing and Web Design _ Rochester New York