About Empire Insight

Kat obtained her BFA in Design and AS in Communication & Media Arts. She loves sushi, concerts, and trips to the spa.

Should You Rebrand?

By | January 10th, 2017|Branding, Design, Web Design|

Over the years myself and team mates have re-branded and updated several websites that hadn't been touched in over a decade. Companies like Pepsico and Starbucks have had no problem keeping their logo up to date with the evolving taste of the youth, but should you invest in updating and if so, how often? Our [...]

Responsive Web Design

By | May 19th, 2016|Design|

What is Responsive Web Design? Responsive web design (RWD) is an approach to webdesign aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phone This lovely illustration by Stephanie Walter [...]

Internal Marketing

By | May 14th, 2016|Uncategorized|

Internal marketing is the communication of information to employees. Prices, methods of service, regulations, benefits, culture. All of these are important aspects of your business that employees must be able to understand. Sharing this information strengthens the performance within your company. Employees feel a boost of morale from internal marketing. Internal Marketing is really about developing [...]

Dashboard Analytics For Your Site

By | May 10th, 2016|Analytics, Google|

Analytics become increasingly important as your company begins to grow. It is the easiest way to gather data around your target demographic - even giving you the ability to see your demographics may not be what they once were. The most well-known analytics reports come from Google and show a large array of data which [...]