Developing a brand can be difficult when it’s yours. Being very close to a project often means you are either hyper critical or designing with rose-colored glasses. While we would love the opportunity to design a logo for you (*cough* contact us *cough*), we know it isn’t in every businesses budget. Popular font sites throw out dozens, even hundreds of trendy fonts that look pretty in the sample — but can it work for you?
While fonts like this are popular in girlish advertising, it isn’t recommended to use as your logo. The longer your brand name is, the longer it takes to read and understand what it is you are trying to convey. They often make your words quite long to be even near legible, so customization can’t truly be utilized. While this particular style is very on trend, it won’t continue to be. This is the crop top of fonts. Use it in advertising or for a personal blog or social media page.
Allia typeface from Envato is $11 USD.
Round fonts are different. They’re slightly feminine and family friendly. If you find a simple, easy to read set don’t shy away. Great for restaurants, coffee shops, and boutiques. The only con is that they can only be condensed so far, so they really are best used for shorter names if you don’t envision the luxury of the white space it really needs to stand out.
Opificio typeface from Envato is $170 USD.
Stylized San Serif Fonts
One of our favorite kinds of fonts to use for logos is a subtly styled sans-serif. Why? They’re generally easy to read on both print and digital media and have more inspiration than say, Helvetica. They easily convey a message and when that message aligns to your business — JACKPOT. A great logo is born. The downside is you will probably have to pay for a great style that isn’t over designed (yes, that’s a thing).
Caredrock typeface from Envato is $13 USD.
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