Internal marketing is the communication of information to employees.

Prices, meth­ods of ser­vice, reg­u­la­tions, ben­e­fits, cul­ture. All of the­se are impor­tant aspects of your busi­ness that employ­ees must be able to under­stand. Shar­ing this infor­ma­tion strength­ens the per­for­mance with­in your com­pa­ny. Employ­ees feel a boost of morale from inter­nal mar­ket­ing.

Inter­nal Mar­ket­ing is real­ly about devel­op­ing the foun­da­tions of your com­pa­ny such as:

  • The Over­all Mar­ket­ing Con­cept
  • The Exchange Process
  • Cus­tomer Sat­is­fac­tion
  • Depart­ments Goals

Marketing Meets HR

The best wel­com­ing car­pet in a busi­ness that I had wit­nessed was the reg­u­lar com­pa­ny wide e-mails intro­duc­ing new employ­ees. The e-mails includ­ed their name, degree, back­ground, job title, hob­bies, and a pho­to tak­en in the office. This of course went hand in hand with the com­pa­ny struc­ture and orga­ni­za­tion­al charts for each depart­ment — all pub­licly avail­able.

At this same com­pa­ny depart­ment updates were sent out to oth­er depart­ments (main­ly mar­ket­ing / research & devel­op­ment / mer­chan­dis­ing).


Why is this important?

It edu­cates your employ­ees on the new set of skills enter­ing the busi­ness. It also shows that a depart­ment is grow­ing health­ily as well as elim­i­nat­ing any doubt after a for­mer employ­ee has left.

When an employ­er iso­lates their employ­ees from each oth­er or doesn’t encour­age com­mu­ni­ca­tion it can cre­ate a pletho­ra of frus­tra­tions.

Attached on this page is an exam­ple of our company’s team hand­book which includes our val­ue sys­tem, com­pa­ny struc­ture, and resources. If print­ing one is not in your bud­get, con­sid­er a .pdf that is sent to all employ­ees and avail­able to down­load on your web­site or employ­ee por­tal. As you can see our hand­book is con­sis­tent with the over­all the­me of our web­site and oth­er mar­ket­ing mate­ri­als.

Empire Insight real­izes the time it takes to make Inter­nal Mar­ket­ing mate­ri­als. If you would like to work with us on cre­at­ing your company’s hand­book, please con­tact us.