Internal marketing is the communication of information to employees.
Prices, methods of service, regulations, benefits, culture. All of these are important aspects of your business that employees must be able to understand. Sharing this information strengthens the performance within your company. Employees feel a boost of morale from internal marketing.
Internal Marketing is really about developing the foundations of your company such as:
- The Overall Marketing Concept
- The Exchange Process
- Customer Satisfaction
- Departments Goals
Marketing Meets HR
The best welcoming carpet in a business that I had witnessed was the regular company wide e-mails introducing new employees. The e-mails included their name, degree, background, job title, hobbies, and a photo taken in the office. This of course went hand in hand with the company structure and organizational charts for each department — all publicly available.
At this same company department updates were sent out to other departments (mainly marketing / research & development / merchandising).
Why is this important?
It educates your employees on the new set of skills entering the business. It also shows that a department is growing healthily as well as eliminating any doubt after a former employee has left.
When an employer isolates their employees from each other or doesn’t encourage communication it can create a plethora of frustrations.
Attached on this page is an example of our company’s team handbook which includes our value system, company structure, and resources. If printing one is not in your budget, consider a .pdf that is sent to all employees and available to download on your website or employee portal. As you can see our handbook is consistent with the overall theme of our website and other marketing materials.
Empire Insight realizes the time it takes to make Internal Marketing materials. If you would like to work with us on creating your company’s handbook, please contact us.