Developing a brand can be difficult when it's yours. Being very close to a project often means you are either hyper critical or designing with rose-colored glasses. While we would love the opportunity to design a logo for you (*cough* contact us *cough*), we know it isn't in every businesses budget. Popular font sites throw [...]
Over the years myself and team mates have re-branded and updated several websites that hadn't been touched in over a decade. Companies like Pepsico and Starbucks have had no problem keeping their logo up to date with the evolving taste of the youth, but should you invest in updating and if so, how often? Our [...]
What is Responsive Web Design? Responsive web design (RWD) is an approach to webdesign aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phone This lovely illustration by Stephanie Walter [...]
Internal marketing is the communication of information to employees. Prices, methods of service, regulations, benefits, culture. All of these are important aspects of your business that employees must be able to understand. Sharing this information strengthens the performance within your company. Employees feel a boost of morale from internal marketing. Internal Marketing is really about developing [...]
One of the first steps in creating a brand identity is building a logo. A vector logo is the most common way to create letter heads, business cards, and other materials. Why? Vectors allow the designer to expand and contract the image in size as well as easily change the color and style of the [...]
Analytics become increasingly important as your company begins to grow. It is the easiest way to gather data around your target demographic - even giving you the ability to see your demographics may not be what they once were. The most well-known analytics reports come from Google and show a large array of data which [...]
Spring marks the launch of Empire Insight, an agency with a robust selection of marketing and business services. Empire Insight is composed of three partners and several affiliates located in Rochester, New York.