What is Responsive Web Design?

Respon­sive web design (RWD) is an approach to webdesign aimed at craft­ing sites to provide an opti­mal view­ing and inter­ac­tion experience—easy read­ing and nav­i­ga­tion with a min­i­mum of resiz­ing, pan­ning, and scrolling—across a wide range of devices (from desk­top com­put­er mon­i­tors to mobile phone

This love­ly illus­tra­tion by Stephanie Wal­ter hits the nail on the head so to speak.

Empire Insight_Marketing Agency_Rochester New York_Blog_Content is Like Water


Empire Insight’s approach for includes design­ing in a way that allows the user to have the same brand expe­ri­ence on any plat­form. This method includes wire fram­ing with pre­ex­ist­ing knowl­edge of mul­ti­ple plat­forms and test­ing across devices, oper­at­ing sys­tems, and browsers.

Tablets are quick­ly pick­ing up speed as a wide­ly used device. Although some web­sites report vis­i­tor usage for mobile devices below 50% remem­ber that 50%, 30% even 5% is a large, grow­ing num­ber of peo­ple who will want to see your company’s pre­sen­ta­tion in the best form — and now.

Empire Insight_Marketing Agency_Rochester New York_Blog_Responsive Web DesignEmpire Insight_Marketing Agency_Rochester New York_Blog_Responsive Web Design

The most impor­tant fac­tor in a web­site being viewed on a mobile device is the ease of access and leg­i­bil­i­ty of con­tent. Sim­plic­i­ty is key and works with best with ample white space.


Luck­i­ly, many new web­sites built with Htm­l5 and Word­Press are already respon­sive. Web­sites built by Empire Insight are always respon­sive. If you have an old­er site that is not respon­sive we can help you re-cre­ate your web­site to work opti­mal­ly on many devices. Vis­it our con­tact page to get in touch.