One of the first steps in cre­at­ing a brand iden­ti­ty is build­ing a logo. A vec­tor logo is the most com­mon way to cre­ate let­ter heads, busi­ness cards, and oth­er mate­ri­als. Why?

Vectors allow the designer to expand and contract the image in size as well as easily change the color and style of the image without losing any quality.

A vec­tor image has many pos­si­bil­i­ties for the future as .svg for­mat becomes more wide­ly used. The­se files rely on the math and code with­in the image, so your browser may load it faster than a raster image (.png or .jpeg). Page load speed is very impor­tant, and can pos­i­tive­ly or neg­a­tive­ly affect whether a user stays on your web­site long enough to make a pur­chase.

Years ago, when Adobe Illus­tra­tor and it’s com­peti­tors had not been invent­ed or were not com­mon­ly acces­si­ble many busi­ness­es relied on sta­t­ic raster file for­mats for their logos. I have had clients send me .jpeg (sta­t­ic) logos sim­ply because their graph­ic design­er did not give them the orig­i­nal .ai or .eps or .svg file. When this hap­pens time is lost either try­ing to recon­nect with the pre­vi­ous design­er or recre­at­ing the logo from scratch.

Always have your designer send a vector file along with your raster image.

Do not con­fuse a trans­par­ent back­ground .png with a high-res­o­lu­tion as a work­ing vec­tor image or accept this for­mat alone as your final logo. A raster image can­not be rotat­ed with­out qual­i­ty loss, it can not be made larg­er with­out qual­i­ty loss, and the col­ors can­not be altered with­out qual­i­ty loss in most cas­es. If your cur­rent design­er can­not make a vec­tor logo for your busi­ness, hire some­one who can. The ear­lier you take this step, the smoother your future projects will go.

Empire Insight does offer logo design and restora­tion, look at our ser­vices and brand­ing pages to learn more.